Wiley currently
has three STM publishing programs located in Hoboken, New
Jersey; Chichester, England; and Weinheim, Germany. The Asian
STM publishing program, which is scheduled to launch in early
2006, will become an integral part of Wiley's global STM
operations and will further enhance the role of Wiley Asia,
the company's already extensive sales and marketing presence
in the region. The new program will publish book and journal
content from Asia for a world wide audience, embracing Wiley's
global STM publishing strategies and standards to benefit from
Asia's recent emergence as an important source of STM content.
Another goal of the initiative is to strengthen coverage of
Asian content in existing Wiley publications from the U.S.,
U.K., and
Germany.
"We look
forward to expanding our STM editorial presence in Asia," said
Steve Miron, Vice President, Wiley Asia and General Manager
for Global STM Books. "It is an area where we see tremendous
publishing and market opportunities."
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Wiley plans to
increase the number of Asia-based members on the editorial
boards of its journals and major reference works, and to
strengthen and expand relationships with Asian scientific
communities and scholarly societies. The company has already
begun to venture into Asia-based journal publishing with the
Chinese Journal of Chemistry, which is being
distributed on behalf of the Chinese Chemical Society;
Chemistry: An Asian Journal, a new title to be
published jointly by Wiley-VCH and the German Chemistry
Society (GDCh), and the Chinese, Japanese, Korean, and Indian
Chemical Societies; and The Chemical Record
, which is managed
by Wiley's Tokyo office.
In connection with the expansion of
this program, Wiley announced that Ann-Marie Halligan would be
assuming the newly created position of STM Publishing
Director, Asia Pacific. She will be based in Wiley Asia
headquarters in Singapore, beginning February 2006. More Wiley
news here.
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