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December 2004 No.51  
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Getty Images expands editorial coverage to China  
Leading imagery provider launches Beijing's largest photo bureau
 
 
Getty Images is establishing the largest photo bureau operating in Beijing, with staff and freelance photographers covering China, Hong Kong and Taiwan. As part of the Company's continuing strategy of partnering with the best image collections, Getty Images has also signed agreements with six top editorial image partners to expand the relevance of its collections world wide.
"Our presence in China will provide customers around the globe with unparalleled coverage of the world's most populous nation," said Jonathan Klein, CEO and co-founder of Getty Images. "Expansion into China, one of the world's fastest growing economies, is a logical extension of our strategy to grow our editorial business outside of English-speaking countries, where we already enjoy a very strong position."
 
Twice World Press Photo judge Andrew Wong, formerly with Reuters, is leading the team of China-based Getty Images staff and freelance photographers for Getty Images. The team has in-depth experience covering broad news, sport and entertainment. The Beijing team, which has extensive Olympics experience, will support Getty Images in its capacity as Official Photographic Partner of the Beijing Olympic Games in 2008.
 
"To have a photographer of Andrew Wong's caliber join Getty Images is a true indication of the prominence and recognition our company is enjoying in the editorial market," said Richard Ellis, Getty Images Vice President of editorial development. "We are leading many innovations in the industry and making it possible for photographers to do their best work."
 
 
Simultaneous with its expansion to China, Getty Images is adding six editorial image collections here, underscoring its commitment to meet the diverse needs of news media worldwide. The new collections include some of the most respected sources of editorial content, including Aurora, Christian Science Monitor and National Geographic.
 
Getty Images launched its Editorial division in July 2001, and was the first to move to an all-digital platform, transforming the ways in which the news media work. With the addition of photographers in China, Getty Images employs nearly 100 full-time photojournalists who cover top political, economic, sport and social events worldwide.
 
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