ACCESS | Asia 's Newspaper on Electronic Information Product & Service
September 2002 No.42  
  In this issue
Tony Blair knocked out by fabulous illuminated Qur'an
 
A magnificent Qur'an dating from the 14th century is the first Islamic manuscript to benefit from the British Library's Turning the Pages technology. The Qur'an was produced for a Mamluk ruler of Egypt and is sumptuously illustrated. more...
 
 
Improved library materials management flow in Malaysia
 
Librarians know how much effort and how many pairs of hands are involved in checking out a book, checking it in, shelving it and putting it on reserve. And if it gets shelved in the wrong place sea level might have risen two feet before it is found again. Enter VTLS and TAGSYS who have recently installed RFID at UNITEM, Malaysia. more...
 
Chat with a librarian of congress for those hard to answer questions
 
The Library of Congress has launched a live chat reference service. LC Librarians say that live chat adds a new real time dimension to emailing because it enables patrons to discuss their requirements through the net. The service is supported by Questionpoint software mentioned in ACCESS #41. more...
 
Higher value placed on content deployment but demanding more from those who provide it
 
An American study has revealed that Global 2000 companies are putting librarians and information professionals in strategic reporting relationships but they are also asking them to serve more users and provide higher value services.  more...
 
Counting users is as frustrating as counting sheep, until now that is 
 
Have you ever been frustrated by the lack of consistency in measuring use of databases, ejournals and so on? You're not alone. So the ARL along with its Steering Group has put together Project COUNTER to develop a single, internationally accepted code of practice for measuring online usage. Page 6 has the story. more...
 
Are consortium deals the answer to what librarians and publishers are looking for? 
 
Site licensing for consortia has been with us for a few years now and continue to gather momentum in Asia. But what do we know about their effects on library budgets, cooperation, publisher's profits and so on? more...
 
South Asian research materials get digitised in the USA 
 
What does it tell us about our part of the world that almost all the digital libraries concerning Asia are in the United States and usually the product of American universities? One such is the Digital South Asia Library which is digitising 250,000 photographs and 180,000 images. more...
 
The Digital Library gets a biography
 
How long have digital libraries been part of our lives? Long enough for CLIR to publish a biography of the digital library. Three stages of growth are examined: young, maturing and adult. more...
 
Huge digitisation project to bring 150,000 books to the web
 
Gale has embarked on a mind boggling project to digitise more than 150,000 English language books published in the 18th century. What's more, they should all debut on the web by June 2003. more...
 
Conferences, Courses & Exhibitions
 
more... 
Encyclopaedia Britannica reinvents itself
Signs representation agreement with the iGroup
 
 
The Encyclopaedia Britannica was born in 18th century Edinburgh. The first edition was published one section at a time, rather like the novels of Charles Dickens one hundred years later. The first "fascicle" appeared in 1768 and the third in 1771. It proved to be a blockbuster. A second edition in 10 volumes appeared between 1777-84 and a third edition in 18 volumes hit the genteel streets of Scotland in 1797.
Thereafter, new editions appeared regularly, often with articles written by authors who were famous or destined to become so. The 12th and 13th editions commissioned articles from Sigmund Freud, Albert Einstein, Marie Curie, Leon Trotsky and Harry Houdini. The article Mass Production was signed by Henry Ford but is believed to have been written by his personal publicist. By the middle of the 20th century, Encyclopaedia Britannica was the most successful 'knowledge bank' in the world. Sold door to door it helped with homework and settled arguments. It became a publishing phenomenon.
 
But then everything started to go wrong. Computers almost killed this encyclopaedic star. Microsoft beat Britannica into electronic media with its own Encarta. And then there was Grolier and other upstarts with inexpensive and electronic alternatives. Suddenly, the old lady of learning and wisdom stumbled. During the 1990s different owners tried different strategies to make Britannica once more essential. But their efforts are a case study in how not to market a service on the Web.
 
With a new century came a new vision. Since the burst of the dot.com bubble, Britannica has rationalised its Web products and gone back into print media. Suddenly, a bright future beckons. ACCESS met David Campbell, Managing Director Asia-Pacific, Encyclopaedia Britannica Australia Ltd. who was visiting Bangkok to sign a representation agreement with the iGroup.
 
  Britannica during the last 10 years has had a very confusing history: being online, not being online, being free, being subscription only... Where is the company today?
 
The last 10 years have been a difficult period for Britannica. This time ten years ago the company was owned by the University of Chicago. It faced difficulties with the introduction of electronic encyclopaedia content. In the mid 1990s the company was bought by J.E. Safra. When the dot.com bubble burst the company re-evaluated its total business strategy. We have returned to print in a big way. We've developed a new range of online products. We're delivering content via wireless technology. And the company's position now is more secure than it has been for a long time.
 
 
  What is the difference between the electronic products?
 
This time last year we had one main online product, Britannica Online. We had Britannica.com which was a consumer portal and which at one stage was free but is now a subscription site. We've developed three new products in the last 12 months. In addition to Britannica Online which is for institutional subscribers especially libraries and universities, we have Britannica Online Student Edition, positioned at the school market. It introduces a lot of new content such as study guides, lesson plans and learning modules. We've just launched the Merriam Webster International Dictionary Online which we own and we've also just launched an American online history product. In October we'll launch World Data Analyst Online which is statistical information able to be reviewed, manipulated and downloaded. All the online titles are updated weekly by our editorial team in Chicago. With regards to the CDs, we produce a new CD every year but we also offer quarterly updates through downloads to your PC.
 
  Are the databases locally hosted?
 
Because of the size of the database it's not possible to download it for local hosting. There is some content that can be hosted locally but not the main database. We are talking to the iGroup about providing additional content including an encyclopaedic database but not the full Britannica, to be hosted locally. If that happens there will be a lot of people using a wealth of information and they will be served fast.
 
 
David Campbell, Managing Director. Asia-Pacific, Encylopaedia Britannica Australia Ltd. 
 
  What's the difference between the data on the discs and the online data?
 
Not very much. The print, CD and online are based around the same database so it's just a delivery mechanism. The online offers additional products and services and it's updated regularly. The 2002 DVD contains over 6 hours of audio and video content. Whereas the CD contains just over one hour and of course the deluxe edition is on three CDs and the DVD is on one.  
 
  What products are you developing specifically for Asia?
 
The main emphasis is for us to work with publishers in each market and for them to look at our products and license them to translate and produce local versions. We're happy for publishers to add additional local content but Britannica won't be looking to produce specific products for specific markets.  
 
  Do you see most of your revenue coming from China?
 
In the short term we don't. But in the medium to long term its impact will be felt. At the moment we're trying to increase our distribution across the region. So we see growth coming from all the markets. 
 
  Who are your competitors?
 
It depends on the channels. Britannica covers four separate channels: print, online, electronic and syndicated content. And we have competitors in each of those. For example in electronic our main competitor is Microsoft with their Encarta product. For print there is World Book and Groliers and they also have online offerings. But Britannica is in the unique situation of having the largest encyclopaedic databases in the world which gives us the ability to create myriad new products. As we have been producing these new products we're really becoming stand alone as far as the market is concerned. We do compete with some of these encyclopaedic companies online subscriptions and they have the ability to undercut us. But we know that our product is superior in depth and scope.
 
  Have you had the dubious honour to be pirated?
 
It is a problem and we do have an issue with it in several markets. Thailand and Malaysia are notable for that. As the Web becomes faster and more reliable we expect to transition to online delivery. But certainly there are some markets we're very concerned about.
 
  What's planned in the next couple of years?
 
We're working on several new products. We've just released the 2002 print set whose dataset is already being updated for the 2005 release. There's also going to be more emphasis on student's products. Britannica has always been regarded as a product for adults. So for children and students we're developing new databases and that allows us to produce products across all channels: CD, DVD and online. In 2003 the Britannica atlas will return as will the Almanac later in the year. And of course there'll be online versions of all of these.
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