"We recognised
early on that the global e-Education marketplace is home to
many of the most innovative uses for the internet to improve
access, increase quality, and lower costs in education and
training," said Andrew H. Rosen, general manager of
Blackboard's international business. "Our success is directly
contingent on our continued dedication to quick
implementation, accelerated academic adoption and maximising
our clients' return
on their technology investments."
 The four pillars of Blackboard
wisdom
Blackboard's international expansion
has been developed on four primary strategic pillars: ease of
use, enterprise technology and integration, client success and
open architecture. Clients reference Blackboard's reputation
for ease of use and pedagogical effectiveness as the top
reasons for selecting Blackboard over competitors. Our focus
on ease of use benefits clients through quick implementations,
and accelerated large scale academic adoption by instructors,
providing a maximum return on their technology investments.
Over 50 of the 300 licensees are
utilising Blackboard's enterprise level system and are
integrating Blackboard 5 with leading ERP systems such as
Campus IT, Capita, Oracle (Nasdaq: ORCL), PeopleSoft (Nasdaq:
PSFT), SCT (Nasdaq: SCTC), SITS, and home grown solutions.
Blackboard's
international client base comprises some of the leading
schools, colleges, universities and commercial education
providers including Griffith University (Australia),
University of Technology, Sydney (Australia), City University (Hong
Kong), NextEd (Hong
Kong), Nagoya University (Japan), NTU (Singapore) and
Chulalongkorn
University
, Thailand.
Open world wide industry
standards
Blackboard is a
strong advocate for open world wide industry standards and
supports efforts such as IMS, AICC, SCORM, Internet2, WebISO,
interoperability with JA-SIG channels and industry standard
portal data interchange formats. As a result of Blackboard
participation in these initiatives, Blackboard 5 is a flexible
and reliable platform for the development of content in
multiple formats as well as for digital content available
through downloadable publisher Course Cartridges. All
Blackboard content management and content development tools
are IMS-compliant, ensuring portability within the Blackboard
platform or externally to other IMS compliant e-tools.
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Since 1999, Blackboard has
increasingly mobilised resources behind supporting the
international market including full efforts behind
internationalising the Blackboard platform, staffing local
markets, sharing client success stories, and forging deep
alliance relationships in the countries it serves. Blackboard
has a team of professionals servicing its growing
international client base and is extending its leadership
position with an aggressive timeframe for full scale
internationalisation and localisation of Blackboard 5.5. The
company maintains its international headquarters in the
Netherlands with additional staff and support resources
located in Australia, Canada, and the United Kingdom; there
are plans to add staff in Asia and Latin America.
Blackboard's
Asian roll call
City
University of Hong Kong CUSAT (Cochin University
of Science and Technology), India India Indian
Institute of Management Bangalore India Tata
Interactive Systems, India Hitachi Zosen
Corporation, Japan Nagoya University of Foreign
Studies, Japan Asia Pacific Institute of
Information Technology, Malaysia Institute
Teknologi Tun Hussien Onn, Malaysia Straits Global
Network, Malaysia Center for Industrial Technology
and Enterprise (CITE) Philippines Nanyang
Technological University, Singapore National
Institute of Education, Singapore National
University of Singapore Singapore Polytechnic
Temasek Polytechnic, Singapore Victoria Junior
College, Singapore Chulalongkorn University,
Thailand Huachiew Chalermprakiet University,
Thailand Rajabhat Institute of Suan Dusit,
Thailand
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