ACCESS | Asia 's Newspaper on Electronic Information Product & Service
September 2001 No.38  
  Other News

Britannica.com to launch new premium service
Fees for Encyclopedia Part of Comprehensive New Online Strategy   
 
 
Britannica.com Inc. is introducing a premium subscription service on its redesigned reference Web site. Customers will pay five dollars a month or USD50 a year for access to the full text of the Encyclopaedia Britannica, which has been available free since the site launched in October 1999. With this move, the full Britannica will no longer be available free anywhere. Under its new multi-tiered online strategy, Britannica's internet products in the consumer, education and professional markets will be further differentiated, content and features being tailored specifically to the needs of each.
 
"On the Britannica.com site, the comprehensive encyclopedia will form the basis of a new paid premium service designed for everyone who needs in-depth information of the highest quality" said Ilan Yeshua, Chief Executive Officer of Britannica.com Inc. "Later in the year other databases, such as video clips and an encyclopedia for students in grades five through nine, will be added to the premium service. The new version of the site being released this month will also provide additional ways for users to navigate the information in the Encyclopaedia Britannica, such as topical browsing and a map browser. The subscription service will be free of banner and pop-up advertising."
 
 4,000 revised articles and 500 new ones
 
Yeshua continued, "The Encyclopaedia Britannica is an unparalleled reference work, and it's revised constantly by some of the best editors in the world. In the past year alone we have revised more than 4,000 articles and added more than 500 new ones online. We are investing heavily in the content of the encyclopedia to stay on the cutting edge of knowledge and scholarship-revising articles, commissioning new ones, and making sure the Britannica is always fresh, engaging and up to date. We're going to provide a real value-added service, a place where people can find reference content of the highest quality from a range of sources, and we're going to develop tools to make the information you need easier than ever to find."
 
For people who primarily need quick, concise facts at their fingertips, the Britannica.com site will continue to offer a range of free sources to meet the need for basic reference. At the time fees for the full encyclopedia take effect, the opening paragraphs of all encyclopedia articles will be made available free, giving non-subscribers access to introductions, overviews and basic facts. Features that will continue to be free include Britannica's Internet Guide, a directory of valuable Web sites selected and reviewed by Britannica.com's editors; an archive of recent news articles; and selected articles from top magazines. Other information sources, such as a new online encyclopedia for looking up quick facts, will become part of the free service later in the year.
 
 Larger fonts and recent news archive added
 
Both the free and premium services of the streamlined Britannica.com site include enhancements that its publishers believe will make them more useful for general reference and research. The text of encyclopedia, magazine and news articles now appears in larger fonts that can be adjusted by the user; an archive of recent news articles has been added; and Merriam-Webster's Collegiate® Thesaurus has joined the Collegiate Dictionary on the site.
 
The redesign of Britannica.com is part of a larger move by the Britannica companies to refocus on their traditional strengths in reference, education and learning and to develop multiple revenue sources by combining subscription-supported services, free services, and products sold at retail and through other channels. Britannica.com will continue to sell site licenses for its Britannica Online reference service to educational institutions and subscriptions for BritannicaSchool , an integrated suite of teaching and learning tools, to schools in grades K-12. Additional CD-ROM and DVD products are also planned. Encyclopaedia Britannica, Inc. will publish a revised printing of the 32-volume Encyclopaedia Britannica this fall and introduce new printed products in the near future.
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