ACCESS | Asia 's Newspaper on Electronic Information Product & Service
September 2001 No.38  
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SAE aims for greater visibility in Asia
 
 
The Society of Automotive Engineers , SAE, is a society that wants to be better known in Asia. It was started in 1905 by a small group of engineers working in the automotive industry. It's now grown worldwide to 80,000 members in 97 countries. Members come from not just automotive industry but from aerospace, off-highway and marine. It covers everything mobility related including the engines that propel a ship and space flight. Members are engineers who are designing the components and systems that are mobility related. The also shares ideas and exchange information for advancing the engineering of mobility systems. ACCESS met Melissa Mishler, SAE's Global Development Manager to learn more about the Society and its databases. 
 
 In what format are your databases?
 
SAE positions itself to produce information for its members and customers any way they desire it, be it print or electronic or still sometimes, microfiche. We began our electronic products 12 years ago which has since grown into 25 titles on CD-ROM, five databases on the Web and our first full text collection on the web called J 1939, a compilation of 22 standards.
 
 Microfiche and print are still in demand?
 
Very much so and that's why we are committed not to abandon these formats. We've actually seen demand for our microfiche products grow in some parts of the world when quite frankly we thought they were going to die. But many customers still want these formats, especially corporate libraries and small companies with 10-15 employees."
 
 Why isn't SAE better known in Southeast Asia?
 
SAE has always conducted activities outside America but now the organisation is becoming truly global. Our international membership has grown considerably during the last few years. If you're working in the automotive and aerospace industries and supplying products to the United States people know about us. If not, people don't think of us first so it's our job to work with others to get our name better known whether it be our information products or having people join us as SAE members.
 
 How does an individual or a library become a member of SAE?
 
We only have individual members, no corporate members. Membership benefits include a selection of SAE published magazines and we also organise more than 25 technical meeting throughout the year most of them in the US and Europe but slowly and surely, we're introducing some of those meetings to Asia. Members can attend most SAE meetings for free.
 
 What does your current product line up look like?
 
We have five databases on CD-ROM and the Web and 16 other CD-ROM titles containing full text, either the technical papers themselves or the standards. SAE is very well known for being an organisation that formulates industry standards. Anyone supplying US manufacturers has to comply with our standards.
 
 These are standards considered by committees and then adopted by the SAE?
 
We call then Consensus Documents. They're developed by our members, who are also experts in the industry, validated and then published by SAE. They are voluntary standards but if a company wants to be a player in the industry, they ignore them at their peril.
 
 In your standards making role, do you compete with other organisations like IEEE?
 
IEEE makes standards as does ASTM and several others but everybody has a niche and ours is mobility. Another big area for us is aerospace materials specifications. These are materials that go into aeroplanes and cars. So we're not really competing because the standards organisations each have their own specialism.
 
 How international is the content of your databases?
 
The Global Mobility database provides the widest coverage. The majority of that database is SAE information but approximately 35 percent of the content comes from another 30 publishers in France, UK, Canada, Germany, Sweden, India, Indonesia, Korea, China, Singapore, Japan and elsewhere.
 
 Do the original documents have to be in English to gain a mention in your databases?
 
We take the original document in whatever language it's in and have it translated so that the abstract appears in English in the database. This also means that we have a copy of every document included in our databases so we also provide a document delivery service called SAE Express. Customers can order through the SAE Bookstore on the web.
 
 What's the availability of SAE full text products?
 
The majority of them are on CD-ROM. Approximately 15-20 in number have full text, some of them SAE standards, and the remainder are subject specific like accident reconstruction, fuels and lubricants, and engines. We do have a variety of full text products. Most of the subject specific ones are SAE technical papers, they're historical so in some cases can go back 20 years.
 
 Will you accelerate your place on the Web with full text documents?
 
That's the plan. We'll be moving some older products to the web as well as bringing some new products there. We ask our customers before developing a product how they want to receive it. So if the preference is for a CD-ROM it determines the format of the product.
 
 Who are your major subscribers in Asia?
 
We do very well in Korea and of course Japan. We've been doing business in China for many years too. Subscribers range from multinationals having R&D and production centres in Asia, to very small companies who are supplying to the European or US markets. We are also getting a larger customer base in some Southeast Asian countries, for example Malaysia where we're servicing some of the national car companies, providing them with information. So we're sure that there is room to expand our business in the region. Universities with large engineering schools have also traditionally bought our databases.
 
 How do subscribers load your databases?
 
It depends on what license they purchase. It can range from a single workstation to a network environment which we define as one building. A wide area network is another license and that would be greater than one building or greater than one location within a country. We have some customers who are doing customised installations like corporate intranets and that is sometimes a world wide solution. They would take a license to provide our data to all their offices around the world.
 
 Are you on the major online services like Dialog?
 
The only online service we are on is STN. Over the years we have been on other online services but it has not been beneficial for them or for us. The best way to get hold of our data is to work with one of our agents, like the iGroup in Southeast Asia.
 
 Is SAE making an effort to expand its profile in our region?
 
We'd like SAE to be better known. Not just for its information but for everything we can offer a member or customer throughout the world. So yes, we'd like to form more alliances, partnerships and memberships with organisations throughout the world
 
 Do you offer special pricing for low income countries?
 
At this time we don't offer much varied pricing. Where we do offer special pricing is for SAE membership. In selected countries groups of people can join SAE for a lower membership fee. For example, they would share a copy of the magazines. That's one way of getting more people to participate with us. 
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